Overview of Brightz packaging system


The Brightz team had a problem—many different products, with just as many different package designs. Working with the team at Skidmore Studio, I created a packaging system that standardized the many different LED light products that Brightz has to offer while creating small moments to surprise and delight people as they picked up the products. In addition to packaging design and production, I created a comprehensive brand and style guide as well as additional work to create a sub-identity for multicolor product offerings.


Create a seamless packaging system
Design a comprehensive style guide
Create multicolor product sub-identity



Side and back view of Brightz pacakging
Detail of Brightz packaging
Side view of five multicolor Brightz colorways
Brightz style guide select pages

Be seen, have fun.

Hi there,

My name is Eric James Wilson. I'm a communicator, a maker and a thinker. I  design with people in mind, craft seamless digital experiences, research better ways of creating, and help brands tell their stories.

I'm always on the lookout for like-minded creatives and I think I'm even a pretty good cook.


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© 2021 Eric James Wilson