Life or Death? is a limited campaign that attempted to condense the phenomena of an election into a 7-day process. By using Instagram to blast out links to the voting page, users were confronted with a set of three questions without context. Warm, or Wash? Etc. Whether or not they understood what they were voting for, they still had the ability to fill out an anonymous ballot which then led them to a countdown page. On the evening of the campaign end, the results were broadcast and users could view the results of the majority decision in a sterile, uncomfortable setting. The final live stream was fashioned as a performance piece in typical dystopian fashion. By flipping the meaning of words and actions, we meant to imbue humor as well as the destructive nature of language misunderstood or taken out of context.
This project used ideas of relational design to create an open system with an end result that would be determined by user, rather than designers. In simplest terms, an input to an unknown output. Using the Google Firebase system we wrote a custom script that would count and display the voter's answers to our ballot, and then developed a list of potential outcomes which we then filmed and broadcast out as the end to a weird and wonderful campaign of garish web-safe colors.
My name is Eric James Wilson. I'm a graphic designer for brands, packaged goods and LCD screens who likes to think, sometimes draws pictures, and makes silkscreened editions.
I like to get my hands dirty in my garden, see new things around the world, and I like to think I'm a pretty good cook.