Pink. Red + White. It, like every other color, brings out almost unconscious reactions
from each of us. At least, that's how they feel—out of our control. The thing is,
the ideas have of pink aren't just intrinsic. They aren't truths, and pink didn't
choose to have those meanings attached. We apply those meanings socially through
our culture. Pink is a mirror, reflecting the good just as much 
as the ugly truths that we believe.

Pink is strong, feminine, masculine and beautiful. Pink is gendered, pink
is genderless. 
Pink is a contradiction. Pink is much more than just a color.

Next time you see it, think about pink.

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Hi there,

My name is Eric James Wilson. I'm a communicator, a maker and a thinker. I  design with people in mind, craft seamless digital experiences, research better ways of creating, and help brands tell their stories.

I'm always on the lookout for like-minded creatives and I think I'm even a pretty good cook.


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© 2021 Eric James Wilson